Marketing religious products...

BCC discusses the discovery of the LDS demographic by 'gentile' retailers.  (Go here for the discussion and links to the source article)

What's the danger of the massive commercialization of religious products (LDS or otherwise)?  Well, there's always the danger of cheapening important spiritual principles and events for the purpose of base entertainment and a quick buck---like, oh I don't know...a "Passion of the Christ" videogame...